IAT 110 – Visual Communication
IAT110 will introduce non-SIAT majors to visual communication for art and design in digital media. This inquiry-based course will allow students to practice researching, writing and reflecting on a visual communication problem. Students will learn in a “studio style” lecture, where hands-on activities including sketching, journaling, and team discussions will be used to facilitate active engagement with the course ideas and approaches to acquire the fundamentals of analog and digital visual communication.
Students will be introduced to historical, political and technical dimensions of visual composition including the principles and elements of design applied to an image, a series of images and to image and text combinations. Seminal texts in new media theory will be central to discussions, assignments and lecture materials.
Notes: This is not a technically oriented or software training course, students will be expected to be highly motivated and self-sufficient in learning any necessary technical skills to complete the assignments. Students will be expected to use analog technics such as a pencil, a sketchbook, and image collaging tools. Digital tools required include access to a digital camera, laptop, tablet and open source applications.
Course-level educational goals:
Students will be prepared to:
- Examine historical, political and technical dimensions of visual communications and design
- Compare and contrast the tensions between analog and digital image production as it relates to visual communication problems in selected contexts.
- Apply the principles of design including research, visual composition, sketching and analysis to an image, a series of images and to image and text combinations.
- Reflect on their own perspective when solving visual communication challenges and how their personal stance shapes their design approaches, decisions, and solutions.
- Critique their own designs and the work of others in terms of how elements within the design communicate idea and intention.
- A sketchbook with white pages (no lines or squares). It has to be no bigger than letter size (8.5 x 11 inches) and no smaller than (5.5 x 8 inches).
- An analog writing tool (pencil, marker or pen).
- Access to a laptop computer or tablet that is able to process digital images and that you can download software to. You will be expected to download freeware as needed.
- Access to a laptop computer or tablet that is able to process digital images and that has access to a wireless connection. You will need it to complete in-Class activities on CANVAS and in-Class Quizzes.
- Have access to a digital camera. Camera phones or other lower quality cameras are fine as long as the picture is at least 10-mega-pixels in resolution quality.
- There are two required books for this class. Additional readings will be distributed digitally through CANVAS via SFU Libraries.
- Ruben Pater, The Politics of Design: A not so Global Manual for Visual Communication (BIS Press, 2016);
- Scott McLoud, Understanding Comics. The Invisible Art (Harper Perennial, 1994)